Besides
a series of popular local outings, at least four major international
expeditions have been organised since 1999 with Petronas as the lead
sponsor. Growing public interest suggests that such activities appeal
to more than just the 4WD fraternity.
With most people seeking alternative avenues of recreation, the potential
for 4WD adventure expeditions is good. Enthusiasts and supporters constitute
a large target audience. There are also corporations who share this
enthusiasm. For those keen on co-sponsoring such activities, there
are several opportunities to do so. Potentials for image or product
exposure and goodwill are excellent. Here are three compelling reasons.
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WIDE
EXPOSURE
These are expeditions that attract wide media coverage. The co-sponsors
will have the chance to be featured in news reports, TV documentaries,
videos, VCDs, DVDs, books, and other commemorative and publicity material.
Both local and international exposure may be expected as well as attendance
at high profile VIP functions locally and abroad. Publicity normally
covers an extended period – before, during, and after each expedition
i.e. excellent returns on investment!
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